Miele Boutique is a concept store which offers clients kitchen furnishings solutions. As part of the Morphoza group, the concept store furnishing project was the perfect combination between furniture and home appliances, but also between the functionality and aesthetics of the space. At the core of the Mile boutique concept store furnishing project stood the idea of transforming this space into an active kitchen which would publicly host social events like cooking demonstrations.
Exclusive dealer of the Miele brand in Transylvania, Miele Boutique brings to Romania the home appliances that offer performance and outstanding results with the minimum energy consumption. The quality of the Miele products create repeat customers, so they keep returning to the showroom, and by furnishing it, we thought of providing a space where they would happily come back, where they can find out about all the information they need about the brand products and where they can test the items.
The design concept “speaks” about the Miele Boutique brand: the furniture was chosen in the logo colors: white and red – in clean lines and shiny materials, the simple and refreshing design surprises by the mix between modern fittings, technical performance and functionality. The whole furnishings concept gives out an intimate and elegant ambient, providing not only a functional, but aesthetic frame. The history of over 110 years of the Miele brand was outlined by integrating in the décor of two washing machines of museum value, designed in 1916 and 1940.