‘Subversive, moral, eco-friendly, political, pleasant: that’s how I describe my work as a creator’, says Philippe Starck. Despite his numerous projects – completed or on-going- worldwide recognition and his tireless creativity never lead him to forget the essence. Philippe Starck has a mission and a vision: creativity, in whichever shape or form, should make life better for as many people as possible. Starck feels everybody should take on this poetical, political, subversive, benevolent and pragmatical mission. He briefly and amusingly states it as being the thought accompanying him since the beginning of his career: ‘Nobody has to be a genius, but everybody must partake in the creative process’.
From daily use products such as furniture and fruit juicer, to revolutionary design yachts, electric cars or hotels aspiring to be vibrant and inspirational, Starck never stopped pushing the limits of contemporary design.